Why Radio Is Still The
Most Efficient Marketing Medium
Radio is everywhere.
It's a familiar medium that Americans have been
using for generations. Most people own several
radios. Radio reaches 96% of Americans age 12 and older
each week, (according to Radio Advertising Bureau
research, the source for all the statistics which
follow). What other marketing medium goes more places?
Unlike other media, radio is "accommodating." Listeners
listen while doing other things, throughout the day.
Waking-up, getting dressed, driving to work, at work,
Radio is king in the car.
If you wanted to buy a new car without a radio, the
dealer would have to special-order it from the factory.
Over 90% of all shopping trips are by car. So Radio gets
an advertising message closer to the cash register than
any other medium. Most adults listen to radio within one
hour of making their biggest purchase of the day.
Radio is personal.
It's an intimate, one-to-one medium that speaks to
listeners as individuals. Listeners have favorite
stations and personalities, a bond that's valuable to
Radio is influential.
That bond makes the listener receptive to
recommendations about products and services. Especially
products and services recommended by on-air "experts."
Radio moves faster than other media.
Need a quick copy change? Running a hot special?
Radio gets a message to more people, quicker, and
less-expensively, than any other ad medium.
Radio is more cost-efficient than other media.
For what ONE newspaper ad costs, an advertiser can run
on radio for WEEKS.
Radio complements other media.
Radio can tell potential customers to "LOOK FOR OUR
AD IN TODAY'S NEWSPAPER!" Or in the Yellow Pages.
Radio is like "an insurance policy" for your other
Event Marketing &
Promotional Partnership Opportunities
The Northern Catskills is an
unbeatable vacation destination for up to 1,000,000
people each year. Aside from our region’s formidable ski
season, festivals and special events that abound in the
spring, summer and fall are a draw for visitors and
RIP-97.9 is committed to bringing
important area events to our listeners with a commitment
to doing live, on-location broadcasts. Live “remotes”
offer increased visibility for advertisers and opens up
countless sponsorship opportunities. Working together,
WRIP can help your business grow with a live broadcast
to help kick off your special event or grand opening and
drive traffic straight to your front door. Ask us about
local sponsors who will tell you themselves - no one can
deliver customers to your door the way WRIP can. And
it’s surprisingly affordable!
Let us show you
the ways WRIP can help maximize and grow your business.
Get started today! Call or email a WRIP Sales and
Marketing Consultant now for all the details.
Today’s Great Hits &
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News & Happenings
WRIP - Box 979, Windham, NY 12496
518.734.4747 or toll-free 877.734.4747
A Few Words About Us
RIP 97.9 proudly serves
the Great Northern Catskills from atop Windham
in beautiful Windham New York, "The Land In
We're in the "Land of Rip Van Winkle"!
We air a family-friendly mix of
"Today's Hits and Yesterday's Favorites" from the 80s, 90s, 70s and of course today's best
music, along with plenty of local info, the latest
weather and much more.
Owned - Locally Operated - RIP 97.9